Supply and Demand of Retail Sustainable Finance in Estonia

EUKI project Implementation of the EU Reforms on Retail Investing for the Green Transition assesses how Bulgaria, Estonia and Romania are strengthening sustainable financial literacy and market conditions to channel retail savings into financial products with high potential for greenhouse gas reduction.

The three reports “Understanding the Demand for Retail Sustainable Finance in Estonia”, “Assessing the Supply of Retail Sustainable Finance in Estonia”, and “Bridging the Gaps in Estonia’s Sustainable Finance Market: Aligning Retail Demand, Product Credibility, and Policy Action” examine how sustainability is understood, offered, and acted upon in Estonia’s retail investment market. They review investor awareness and preferences, product availability and credibility, sustainability claims, and the integration of sustainability in financial advisory practices.

The studies find that while interest in sustainable investing is growing, investor knowledge remains limited, sustainable product offerings lack depth and credibility, and advisory services insufficiently integrate clients’ sustainability preferences. Without stronger disclosure standards, targeted investor education, and improved advisory capacity, current approaches risk slowing the uptake of sustainable finance and weakening trust in sustainability claims.

You can find the report on Supply of Retail Sustainable Finance in Estonia here.

You can find the report on Demand for Retail Sustainable Finance in Estonia here.