Climate Heroes

Training young people in Central and Eastern Europe to become leading actors of climate action.


Many young people in Central and Eastern Europe are not clearly aware of the impact their lifestyles have on the climate. Therefore, they do not perceive climate action as an immediate necessity. Additionally, due to a lack of experience in civic action, a common view among young people is that they do not have the necessary power to contribute to positive societal change.


“When leaders act like kids, the kids become leaders.” Photo: (c) Goran Horvat


The project addresses young people aged 15–24, raising awareness of the climate crisis and the implications of wasteful consumption on local and global level. Climate Heroes trains 120 young people from Bulgaria, Romania, Serbia and the Czech Republic to become climate leaders: For this, they participate in a programme focused on youth empowerment and leadership skills. This includes workshops for green solutions, climate-friendly lifestyles, media competence, and policy advocacy. After completion of the course, the young climate leaders are starting a total of 40 initiatives, which engage another 2,500 peers, local communities and decision makers. The programme provides the young people with the necessary skills to make their voices heard and to suggest sustainable solutions and policies they and their peers can apply. The project is based on a partnership of WWF offices and youth networks and is assisted by mentors from the public and private sector.

Project information

Updated: January 2021

Countries: Bulgaria, Czech Republic, Romania, Serbia

Project duration: 10/20 - 09/22

Funding: 574,370 €

Target groups: Educational institutions, Schools

Implementing organisation: WWF Danube-Carpathian Program Bulgaria

Partners: Czech Environmental Partnership Foundation, United Nations Association of Bulgaria, WWF Adria-Serbia, WWF Danube-Carpathian Program Romania

Contact Person:

Mrs Rayna Aleksieva Popova

WWF Danube-Carpathian Program Bulgaria

Tsar Boris III Blvd. 19B
1612 Sofia



This project is part of the European Climate Initiative (EUKI). EUKI is a project financing instrument by the German Federal Ministry for Economic Affairs and Climate Action (BMWK). The EUKI call for project ideas is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. It is the overarching goal of the EUKI to foster climate cooperation within the European Union (EU) in order to mitigate greenhouse gas emissions.


European Climate Initiative (EUKI)
Potsdamer Platz 10
10785 Berlin – Germany

Tel.: +49 (0)30 338424 570