This project is completed. Enabling Greek and Czech retail investors to express their sustainability demands – and financial advisors to consider these in their product recommendations.
Czech Republic, Greece
10/20 - 03/23
Consumers, Private sector
478,942.00 €
Nicola Koch
Research from the 2° Investing Initiative (2DII) suggests that a majority of retail clients across Europe have sustainability investment objectives. Yet, “sustainable finance” doesn’t play a major role in the Greek and Czech climate action policies. This needs to change in order to implement the reform of the MIFID/IDD regulation which obliges financial advisors to ask about and take into account the sustainability preferences of their retail clients.
A plant grows in a glass of coins. Photo: (c) Micheile Henderson
To support efforts to implement the reform, the project focused on both ends of the client-advisor relationship. First, it increased the ability of individual clients to understand, articulate and express their sustainability-related investment objectives. Second, it built the technical capacity of financial advisors and distributors to anticipate, interpret and integrate their clients’ demands into suitable product recommendations.
To achieve these goals, the project employed a variety of measures. Relying on knowledge and research results acquired in previous projects, the project conducted local surveys among 2,000 retail clients on their sustainability preferences. 200 mystery shopping visits provided the potential to audit marketing practices and to review product offers. Furthermore, 2DII provided the online retail platform MyFairMoney for the Czech and Greek market to support retail clients and financial advisors. To ensure continuity, the project organised a total of 24 events where results were disseminated with local stakeholders.
Sustainable finance market improvement
Unique research data sets
Expansion of project activities to Romania, Bulgaria and Estonia
Last update: June 2025